What is Design Thinking?

“Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding.

At the same time, Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.” (Interaction Design Foundation)

While acknowledging there are different design thinking process models, they prefer the five-phase model proposed by the Hasso-Plattner Institute of Design at Stanford, which is also known as d.school. These five phases of Design Thinking, are as follows:

• Empathise – with your users
• Define – your users’ needs, their problem, and your insights
• Ideate – by challenging assumptions and creating ideas for innovative solutions
• Prototype – to start creating solutions
• Test – solutions

Their design thinking model, including literature and approach, is discussed in greater detail on the Interaction Society website.